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Email marketing is a very successful marketing strategy employed by many businesses today in drawing more consumers into the business fold readily with attractive contents promoting the business wares. This marketing approach is seen as an effective marketing tool with a simple but powerful email message that could stir the hearts of consumers into supporting the business and make purchases to benefit the company. Effective email marketing for authors can be fulfilled through simple tasks such as employing an email address collection mechanism, planning an email marketing campaign, designing and implementing the campaign, and revising the email campaign according to the results. This article shows how this can be easily and effectively employed.